I am a big lover of television. Who is not?
Advertisements plays a vital role in running the television world. I was wondering if now advertisement world should take a turn and think what should be served on the floor and what is not?
Though I hardly know about Ad-world, advertisement has lot to depend on choices, tastes and frequent updates in civil ideology and thinking. This weekend when I was watching television, I felt almost more than half of the advertisements of various products and services either sold through seduction or intellectual. I still wonder a powder making company is trying to sell powder by an advertisement concept based on seduction. Funny and foolish!
Take a chocolate, mango juice, cold drinks, cosmetics, deodorants and other young generation products, all are based on seduction or intellectual theme. Remember the Mentos chewing gum Ad? The tag itself is "दिमाग की बत्ती जला दे". Chewing gum is made a symbol of intelligence where as chewing gum is in public or formal places is considered as a bad manner. On the other side, Katrina Kaif eats Choc On and drinks Aamsutra i.e. Maaza and trying sell these products which are largely consumed by children below 13-14 years.
I grown up seeing the Ads of Dhara Edible Oil with that of taste of Jalebi where a child leaves the house and return with a note "जलेबी खा के जाऊंगा"! I also recall a very strong line of NIRMA SUDDHA NAMAK "घर का सारा कम मुझे ही करना पड़ता है, सफाई भी शौपिंग भी। सुद्ध नहीं समजते क्या?". The all famous cadbory tagline too - "कोई भी काम शुरू करने से पहले कुछ मीठा खाना चाहिए, कम अच्छा होता है!"
We leave certainly an unwanted impressions and image on our children through advertisements. Censor board needs a re-look in publishing such advertisements creating a child to think on other side of his life.
No comments:
Post a Comment